Get the maximum out of Google Grants

We help your Non Profit to get $10.000 a month in free Adwords Credit and use it all to achieve your internet marketing objectives. Raise more, attract volunteers or promote your initiatives on Google for free with Adwords for Nonprofits.


Advertising agency NON PROFIT PPC MARKETING has been founded to help Non Profits take full advantage of Google Ad Grants. We sincerely believe that all Non Profit Organizations including NGO, 501(c)(3), Charities or Foundations can significantly increase their web presence, drive website traffic and achieve specific marketing goals through Free Adwords Credit.

We help to grow your NPO through free advertising of your fundraising, brand awareness or volunteer recruitment activities.

Help Non Profits get and use full Grant of $10,000 / month

Create, optimize, and track results of Ad Grants campaigns

Conduct Fair Business with Positive ROI Guarantee

Learn more about Google Adwords for Non Profits and Google Ad Grants Program


Apply for Ad Grants

We work individually with each Non Profit to craft and submit a perfect Ad Grant application. So far 100% of our clients have been approved by Google.
Learn about Application Process


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Discuss Objectives

While waiting for the approval we work on the PPC Campaign strategy. We identify campaign themes, key messaging and KPIs. We also setup Google Analytics tracking to measure goal completions.


Draft, approve, launch

We conduct in-depth keyword research, write multiple compiling ad copies, specify targeting and bidding strategies utilizing Google best-practices. After getting client’s approval campaigns go live.


Measure and optimize

We continuously oversee, optimize and expand existing campaigns, report on performance, create seasonal campaigns and do other on-demand changes requested by our Non Profit clients.

NONPROFIT PPC MARKETING takes care of everything from Grant Application to full Campaign and Analytics setup. Get 100% from Ad Grants with 0% Risk. +ROI Guarantee!

Cost-per-click (CPC) bid cap of $2 is due to competitive character of Adwords auction, a major obstacle in utilizing the full $10,000 a month in Google Ad Grants. Common health-related keywords for instance cost on average as much as

$3.2/click ¹

¹ 2016 WordStream

Next to bid cap all Ad Grants Adwords accounts need to comply with these & few more requirements

5% Minimum click-through rate

Average click-through rate must not fall under 5% in 2 consecutive months.

Mission-based keywords only

1-word phrases, generic keywords and keywords with low quality scores are not allowed.

Approved domains only

Ads might link to pre-approved high quality domains only. Commercial advertising is restricted.

arrow drawing non profit marketing google ads

We build up extensive keyword lists with focus on cheaper, yet highly relevant long-tail keywords. Domains, ads and keywords are audited and regularly monitored to ensure full compliance. This way we avoid competition, achieve high click and conversion volume while complying with all Ad Grant regulations.

Our unique approach
arrow drawing non profit marketing google ads

Google Adwords KeywordsLong Keywords

Longer phrases capture the true search intent, are cheaper and usually convert better than most common keywords, which makes them ideal for Non Profit Marketing Campaigns. Forget about time-consuming keyword mining, we will do this for you.

Google Adwords Dynamic AdsDynamic Ads

We dynamically generate content of your text ads to serve just the right information to the right crowd at the time of the search. High relevancy helps us achieve higher click-thru-rates and lower CPCs. As a result you get more traffic out of Ad Grants.

Google Adwords ConversionsConversions

Conversion quality and quantity maximization is the ultimate goal of every campaign. We set up tracking and make sure all actions are captured, attributed and interpreted correctly. Maximize conversions bidding strategy helps us bid over usual maximum of $2.

Google Adwords RemarketingRemarketing

We put full Adwords potential to work against achieving tangible results for your Non Profit. Through Retargeting search and display campaigns we serve your ads repeatedly to engaged audience ensuring highest possible conversion rate and ROI.

Our Adwords know-how will bring you a minimum of 5000 new page visits every month

NONPROFIT PPC MARKETING takes care of everything from Grant Application to full Campaign and Analytics setup. Get 100% from Ad Grants with 0% Risk. +ROI Guarantee!

NON PROFIT PPC MARKETING is managed and operated by

Peter Sima Non Profit Marketing Consultant

thumb Peter Sima | Founder & Consultant

Peter is a Google Adwords certified professional & Google Partners Trainer with background in Search Engine Marketing, Web Analytics and Conversion Funnel Optimization. He worked on variety of campaigns spanning from a multi-million dollar app user acquisition campaign to startup client campaigns. Now he combines his passion for Adwords and Non Profits and pursues professional marketing consulting services for NPOs. Transparency and Fairness are his top life values.

Tomas Michalik Non Profit Marketing Consultant

thumb Tomas Michalik | Consultant

Tomas has been actively engaged in direct communication with B2B clients for 8 years. His deep understanding of various marketing aspects coupled with friendly and easy-going attitude make him a great consultant. He believes in win-win relationships with partners and the power of rightly-executed marketing campaign. Tomas understands nonprofit needs and cannot wait to get your Non Profit organization on to the market with the help of Google Ad Grant campaigns.

Mojmir Mesaros Non Profit Marketing Consultant

thumb Mojmir Mesaros | Consultant

Mojmir is a professional Digital Media Specialist with a focus on performance delivery with over 8 years' experience. He worked for two of the world’s top media agencies: Dentsu Aegis Network - iProspect and Starcom Mediavest Group. Planned and managed over 100 of campaigns within various industries and markets for companies such as General Motors, H&M, Mondelēz or The Coca Cola Company. His top skills are Web Analytics, Google AdWords & Facebook Ads.

Danubiana Art Museum
Securing our eCity Foundation

Peter's efforts on our Web site have helped us from a "limp along" online effort to growing our web presence to nearly maxing out our PPC efforts! He is a gem and really knows how to work the backend to make the front end happen! I don't know what we would do without him and his expertise!


Liz Fraumann, Executive Director of Securing Our eCity Foundation

Read how SOeC grew its web traffic and resource downloads by over 500% -- Case Study

Cheap Non Profit AgencyNon Profit Friendly Pricing.

No setup cost, no credit card details, just simple and clear contract with flat commission charged only if results are achieved. Quick response times and willingness to go beyond included.

Cheap Non Profit AgencySpend-based Commission.

We understand budgetary constraints of most Non Profit Organizations, therefore we only charge fair success fee based on an actual Adwords Ad Spend, after the results are delivered.

Cheap Non Profit Agency Positive ROI Guarantee.

No Spend = No Campaign Results = No Commission. Our commission is directly linked to campaign performance which always guarantees you top quality of our service.

Cheap Non Profit Agency All-inclusive Service.

Apart from PPC management we help you set up web analytics, do SEO right, localize international campaigns and create landing pages that convert. All included in single commission.

We personally manage and optimize every account towards your marketing goals. Our service is not limited by number of AdGroups, Keywords, Ads or anything else.

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NONPROFIT PPC MARKETING takes care of everything from Grant Application to full Campaign and Analytics setup. Get 100% from Ad Grants with 0% Risk. +ROI Guarantee!

Do you run Ad Grants campaigns but the performance is not satisfactory? Has your account been suspended? We can help!

Ensure policy compliance

We will make sure all of your campaigns follow program rules. In case of account suspension we will work with Google support to resolve the problem and have it back up asap.

Identify performance gaps

Low spend, traffic quality or CTRs are just few of common Ad Grant campaign headaches. We will analyze the historical performance, review the account and identify problematic areas.

Get summary of improvements

Our audit does not end by stating what the problems are. We will also deliver a comprehensive list of optimization ideas with best practice implementation examples.

Get fresh ideas

We have reviewed hundreds of Adwords accounts. This gives us the ability to come up with fresh, high-level campaign ideas, that are often hard to find when working in the account for longer time.

Expert account audit is fast and affordable way of taking your grant account to next performance level. Upon completion you will receive a report similar to this sample audit report

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Regardless of where you come from, Google Ad Grants campaigns can be used to promote your cause anywhere in the world. Our international team would love to support your expansion. We speak native:

Grants United StatesEnglish

Grants GermanyGerman

Grants FranceFrench

Grants SpainSpanish

Grants The NetherlandsDutch

Grants BelgiumFlemish

Grants SlovakiaSlovak

Grants Czech RepublicCzech

Grants CroatiaCroatian

Our campaign localization services are provided free of charge. List of countries where Ad Grants is available