Achieve More with Google Ad Grants

We help your Non Profit to succeed in getting Google Ad Grants and to create and manage Adwords campaigns under grant program requirements. Craft the perfect Google Grants application, get help and useful NPO marketing tips.


START WITH GRANTS

Google Ad Grants for Nonprofits is a unique program that boosts up nonprofit marketing efforts by giving qualifying NPOs $10,000 per month in free AdWords advertising credit. Google Adwords help Nonprofits to significantly increase brand-awareness and promote their initiatives on Google search result pages. Thanks to the Pay-Per-Click advertising model Google Ad Grantees enjoy at least 5000 new relevant page visits.

Download program guide


Generous Grant Budget of $329 USD a day which equals $10,000 per month

Precise keyword targeting gets your message in front of relevant users at the moment they are interested

Ad Grants generate at least 5000 visits / month to spread the word out, collect donations or recruit volunteers

1

Check Program Eligibility criteria

Most Non Profit Organizations holding valid charity or 501(c)(3) status are eligible to apply for Google Grants. Non Profits are also required to have a functioning website with substantial content.

Full Eligibility criteria
  • Hold current and valid charity status
  • Agree to the nondiscrimination and donation receipt and use certifications
  • Have a functioning website with substantial content
  • Not be governmental entity, hospital, school, childcare centres or academic institutions

2

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Create Google Adwords account

Visit google.com/adwords and login with your existing Google Account not yet associated with any Adwords Account or simply create a brand new account your Non Profit will use solely with Adwords.

3

Submit Program Application

Ad Grant application form includes your Google Account Number, basic data about your Non Profit Organization and a Short Explanation of Application intent. Be ready to attach documents proving your valid charity status. Apply online

4

Set up Adwords Campaigns

Log in Adwords with your Google account, set the currency to USD and do not provide credit card info. Google Ad Grants is completely free. Now you can go ahead and create your first campaign.

Compliance criteria
  • Links ads to approved domain only
  • Actively manage the Adwords account
  • Use Ads supporting mission of Non Profit
  • Do not use strict commercial advertising
  • Do not show ads or use affiliate links on target sites

NONPROFIT PPC MARKETING takes care of everything from Grant Application to full Campaign and Analytics setup. Get 100% from Ad Grants with 0% Risk. +ROI Guarantee!

$329 Maximum daily budget

As much as $329 a day can be used to promote your Non Profit on Google. This amount will bring you at least 164 new engaged visitors every day!

$2.00 Maximum CPC Bid

Google Ad Grantees are allowed to bid up to $2.00 per Ad Click. Decent site quality and wise keyword selection are essential for getting your Ad on the top of search results while meeting this bid requirement.

Keyword-targeted text ads only

Under Ad Grants you can only run text ads in Google search results. These text ads are triggered by keywords of your choice.

Active management

Ad Grantees are required to log in at least once every 30 days and make at least one change to the account every 90 days.

Getting max out of your Ad Grant Money is challenging. Luckily, We Know How


Google Ad Grants is now open to Non Profits based in


Europe

Grants AustriaAustria

Grants BelgiumBelgium

Grants CroatiaCroatia

Grants Czech RepublicCzech Republic

Grants DenmarkDenmark

Grants FinlandFinland

Grants FranceFrance

Grants GermanyGermany

Grants HungaryHungary

Grants IrelandIreland

Grants ItalyItaly

Grants NorwayNorway

Grants PolandPoland

Grants RomaniaRomania

Grants RussiaRussia

Grants SlovakiaSlovakia

Grants SpainSpain

Grants SwedenSweden

Grants SwitzerlandSwitzerland

Grants The NetherlandsThe Netherlands

Grants United KingdomUnited Kingdom

North America

Grants United StatesUnited States

Grants CanadaCanada

Grants MexicoMexico

South America

Grants ArgentinaArgentina

Grants BrasilBrasil

Grants ChileChile

Oceania

Grants AustraliaAustralia

Grants New ZealandNew Zealand

Not on the list? Drop us a line and we will let you know once Google launches Ad Grants in your country. Contact us

Google Adwords is an advertising platform from Google that allows businesses to place ads in search results. These text ads are typically placed on the top and right side of the page.

Create an account

arrow drawing ads in google search

1.

People search for donation opportunities

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2.

Your Adwords Ad is served on Google

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3.

People click the Ad and land on your site

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4.

People click the button and make a donation online

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NONPROFIT PPC MARKETING takes care of everything from Grant Application to full Campaign and Analytics setup. Get 100% from Ad Grants with 0% Risk. +ROI Guarantee!

Adwords works as a self-serve platform where advertisers select keywords, write ads, set targeting and pay every time their ads are being clicked. The price per click is determined in online auction and depends primarily on competition for particular keyword, ad quality and landing page relevancy. Ongoing program management is therefore required to ensure highest possible return on your investment.


Google Adwords for Nonprofits Advantages Attract more visitors, volunteers or grow donations

Google Adwords for Nonprofits Advantages Reach the right people at the right time

Google Adwords for Nonprofits Advantages Get found by people when searching for the things you offer

Google Adwords for Nonprofits Advantages Target your ads to customers in certain countries or regions